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 Vision

TO BE A PREFERRED TOY MANUFACTURER FOR LEADING BRANDS AND TO BE RECOGNIZED AS AN ORGANIZATION THAT ENCOURAGES A FREE FLOW OF COMMUNICATION, IDEAS AND INNOVATIVE THINKING.

  Mission

TO BE A LEARNING ORGANIZATION WHICH IS LEAN & INNOVATIVE, TO DELIVER THE HIGHEST LEVEL OF QUALITY & EXCELLENCE.
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Values

INTEGRITY refers to the practices of honesty, strong moral and ethical principles and placing the company's needs before all others to represent a fair organization in all its functions

MUTUAL TRUST refers to the firm belief of the organization and its employees on each other with respect to being a reliable, trustworthy, and nurturing space for all to grow and prosper, where importance is given to each view point and all individuals are treated as equals.

PASSION refers to the strong desire and enthusiasm of the employees to push boundaries, be dynamic in their work, seek innovative solutions and not step back in case of facing any difficulties but push through to achieve them.

ACCOUNTABILITY & OWNERSHIP refers to the individual responsibility of all the employees to achieve the organization's vision and work towards the strategy by taking ownership for their roles and being accountable for the organization's goals.

CUSTOMER FOCUS refers to the dedicated, sincere and wholehearted effort of the organization to fulfill its promise of customer service, focusing on Quality, Cost, Delivery and Safety as its prime parameter to keep them happy and content.

TEAM WORK refers to the combined actions of various teams in the organization to effectively and efficiently collaborate, co-operate, and support each other to achieve the organization's goals.